Traditionalism in Textile Design: Weaving the Past into the Present

Textile design is a craft that dates back to the earliest civilisations, intricately tied to cultural identities across the world. From the opulent silk brocades of China to the rich Banarasi weaves of India, textiles have always been a way to preserve heritage. Passed down through generations, traditional textile design is more than just fabric—it's a tangible link to the past. Designers like Ashdeen Z. Lilaowala now bridge the gap between these age-old techniques and modern sensibilities, bringing a fresh perspective to something deeply rooted in history.

India’s textile landscape is vast, but the influence of ParsiGara embroidery adds a special touch. Originating from Persian traditions, this intricate embroidery is known for its detailed depictions of flora, fauna, and elaborate motifs. Ashdeen Z. Lilaowala, with his deep knowledge of this craft, has seamlessly integrated these elements into Indian design. His work with Obeetee’s latest collection brings the delicate Parsi techniques into the spotlight, fusing them with Indian craftsmanship. The result is a collection that not only looks stunning but also tells a unique story of cultural confluence.

Obeetee has long been associated with luxury and traditional craftsmanship, and with Viraasat, they’ve taken that reputation a step further. This latest collection is a celebration of heritage, designed to reflect the idea of passing down something of value. ‘Viraasat,’ meaning legacy, aptly represents the essence of the collection—deeply rooted in the past, yet relevant to today’s design-conscious audience. Obeetee’s commitment to handcrafted excellence shines through in this collection, where every piece is made with the same care and attention that defines the brand.

What is Viraasat About? A Blend of Tradition and Contemporary Style

Viraasat is not just another collection of rugs; it’s a tribute to India’s rich history of artisanal craft. Each rug tells a story—woven from the threads of heritage and shaped by the skilled hands of artisans who carry the legacy of Indian craftsmanship forward. Inspired by the grandeur of royal Indian homes and ancient design motifs, these rugs bring the beauty of the past into the homes of today.

Every piece in the Viraasat line is meticulously handmade, ensuring that no two rugs are exactly the same. From the intricate medallions at the centre to the rich depictions of flora and fauna, these rugs offer a visual feast that invites you to explore their intricate details. Viraasat is a collection designed to be timeless, blending elements of tradition with a modern touch, making it the perfect addition to contemporary homes that appreciate the finer things in life. These rugs aren't just décor—they’re pieces of history you can bring home.

Ashdeen Z. Lilaowala’s Designs for Obeetee

Ashdeen Z. Lilaowala, a renowned textile designer known for his revival of ParsiGara embroidery, has brought his expertise to Obeetee’sViraasat collection. His designs reflect a delicate balance of old and new, blending intricate Parsi techniques with the craftsmanship that Obeetee is celebrated for.

For Viraasat, Ashdeen drew inspiration from the motifs that have long been a part of Parsi embroidery—floral patterns, medallions, and cranes, symbolizing longevity and elegance. "We wanted to create carpets so stunning, they could be hung on walls," he says. The collaboration between his team and Obeetee was a true partnership, where both sides pushed each other creatively. The result is a collection of rugs that go beyond mere functionality. They are pieces of art, ready to be showcased either on the floor or as wall décor. Each rug is not just a product of weaving but a fusion of storytelling, craftsmanship, and design.

Why Viraasat is the Perfect Choice for Discerning Homes

For those seeking something truly distinctive for their home, Viraasat is a standout choice. These aren’t just rugs you walk on—they’re pieces that add character and soul to a room. The medallion designs and carefully embroidered motifs make these rugs perfect for anyone looking to combine traditional artistry with modern aesthetics. They fit seamlessly into a variety of spaces, whether used as an elegant focal point on the floor or displayed as a statement piece on the wall.

The rugs in the Viraasat collection are designed for those who value both beauty and craftsmanship. With their rich designs and high-quality materials, they’re perfect for homes that appreciate the finer things in life. Whether you're a lover of history, design, or simply looking for a unique addition to your living space, Viraasat offers something special—heritage woven into every thread.

Obeetee’s Viraasat collection, designed by Ashdeen Z. Lilaowala, brings a touch of legacy into the modern home. It’s not just about rugs, but about creating something that transcends time—pieces that will be admired and cherished for years to come. Whether you’re looking for something to adorn your floor or to hang as art, Viraasat offers a piece of history for everyone.