CRAFTSMANSHIP
Before Design, Before Form, There is Craft
The meeting of mastery and mindfulness that turns
every creation into a lasting expression of beauty
Skilled Artistry, & Dedication To Perfection
Regarded globally as the most revered technique in the world of rugs, hand-knotting is a meditative, intricate process that demands patience, precision, and passion. Each knot is tied by hand, one by one, on a vertical loom. A single large carpet can take several months-or even years-to complete.
A more contemporary technique-yet no less artisanal-hand-tufting blends traditional know-how with modern sensibility. Using a handheld tufting gun, our artisans push wool or silk through a canvas stretched on a frame, shaping intricate patterns with fluid ease.
Known for their reversible nature and clean structure, flat weaves are created without knots. Instead, the weft yarns are tightly interwoven through the warp, creating lightweight, versatile, and durable rugs that are ideal for casual and layered spaces. Whether it’s the tribal charm of a kilim or the geometric play of a dhurrie, flat weaves carry a nomadic spirit while embodying modern adaptability.
Handloom weaving is a dance between man and machine-except the machine is powered by human hands alone. This technique is known for producing subtle, symmetrical patterns and textures that feel soft underfoot and soothing to the eye.
Carpets crafted in weavers' homes, not factories.
Mirzapur and Bhadohi district are the oldest hub of carpet-weaving in India. It makes up 60 percent of the sub-continents rug-making industry. From our headquarters in Mirzapur, our production officers visit each loom, at least once every fortnight. The looms are spread over 100,000 sq. km., stretching across 7 villages.
