know your carpet

The Design Trilogy (Traditional, Transitional & Contemporary Design)

Ever since the concept of design has been known to the world, these 3 design styles have existed. Yes, many sub-categories have developed over time, but everything is based on the design trilogy. T...

How Custom Rugs tell a story

In a world ruled by mass-produced goods, owning something that is one of a kind, custom-made, or a limited edition reveals your passion and emotions. Getting a custom accent is a journey. A journey...

Self-Love, Served Slow: Breakfast in Bed as a Ritual

Self-love is all the rage these days. It manifests in morning routines on social media, in podcast episodes, in keynote speeches at conferences where founders talk about their five a.m. routines an...

What’s new in our Rug Catalog

Evolution is the key to survival. All of us remember studying about the Stone Age. If the residents of the Stone Age ever found out about how the world has evolved since then, they’d surely regret ...

Every Home Deserves a Beautiful Beginning

Every year starts with resolutions. Some we whisper to ourselves, while others we write down in planners or notes apps. We promise to be better, do better, and live better. Yet, amid our personal g...

Now-Stalgia: Where Time, Memory and Modern Indian Homes Converge

In a world constantly chasing what’s next, there’s something deeply reassuring about design that pauses, looks back, and then moves forward with intention. That is the quiet power of Now-Stalgia-a ...

Cushions Not to Miss: The Quiet Comfort-Makers of Every Home

There are pieces in a home that immediately grab your attention-statement sofas, dramatic lighting, art that anchors a room. And then there are cushions. Often overlooked yet essential, cushions ar...

From Palace Floors to Private Living Rooms: The Changing Role of Carpets

In the decor industry, a handmade rug is one of the oldest accents. Little did the world know that a random designing activity to enhance the visuals of a Nomadic tent would not only end up being u...

The Weaver’s Lineage: How Carpet-Making Skills Travel Across Generations

Anything and everything that is passed on to the younger generation is an heirloom. Be it something materialistic, a skill, or traditions, what your forefathers have blessed you with is something v...

Insectif by Varun Rana

Nature. Environment. Things that surround us. Plants, trees, grass, animals, insects, the entire flora and fauna are a world within itself. This segment of living things works in its own mysterious...