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New Collection · The Modern Maximalist

TOKYO CHOWK

Indian street life, laid across Tokyo's quiet order. A collection of hand-knotted carpets that treats the crossing, the cart and the kerb as home.

TOKYO CHOWK
The intersection, inhabited. Campaign still, Tokyo Chowk, 2026. Designed & woven in Obeetee

Where the bazaar crosses the boulevard

A culture that is often seen — but seldom truly observed.

From the concept note

Tokyo Chowk imagines a dialogue between two of Asia's most distinctive street cultures: the meticulous restraint of Tokyo, and the vibrant, instinctive chaos of the Indian street. In this dreamscape, vendors from every corner of India occupy the city's ordered crossings — and Obeetee's carpets become an extension of the street itself, spread across pavements, hung over walls, laid where the zebra lines run.

At its heart is a fascination with India's street vendors: their unstudied genius for combining colour, pattern and silhouette into a style that is effortless, expressive and entirely their own. Contemporary and timeless at once — yet so familiar it goes unnoticed.

This collection is a homage to those overlooked custodians of the street. Each design relocates their everyday brilliance into architectural calm, so the ordinary can finally be seen for what it is: extraordinary.

Five designs,
laid on
the crossing

Hand-knotted in Mirzapur. Each carpet credits the street trade that inspired it — provenance woven into the label.

Tokyo Chowk campaign
Zebra crossing strip

The uncredited stylists of India

Every design in Tokyo Chowk begins with a person, not a pattern. These are the trades whose instinctive colour theory shaped the collection — credited here, and on every woven label.

The uncredited stylists of India
Gubbara

Forty spheres of colour, arranged by feel before sunrise. No palette constrains an earth works faster, or better.

Inspired: Gubbara

Thela Check

A white rhela trimmed in candy stripes, gilded evening, garlands of cities. Retail design, perfected without a brief.

Inspired: Thela Check

The Crossing

Steel stacked into silver architecture, balanced on a bicycle. Geometry, glean and nerve in equal measure.

Inspired: The Crossing

Woven where the street meets the loom

The same instinct that stacks fruit into pyramids guides the hands at our Mirzapur looms. Every Tokyo Chowk carpet is hand-knotted by artisans whose colour sense is inherited, not taught — the street's logic, translated into wool and silk.

A share of every Tokyo Chowk sale supports street vendor welfare companies.

1920

The year our looms began in Mirzapur

150+

Knots per square inch, tied by hand

14

Designs in the Tokyo Chowk collection

1

Provenance. One community, one craft.

交 差 点 で お 会 い し ま し ょ う

Meet us at the crossing

View the collection at the Obeetee flagship, New Delhi — or find the Golden Cart, our travelling one-carpet gallery, at a design weekend near you.

Tokyo Chowk campaign
OTP graphic
OTP graphic