Anju Modi weaves her legacy into Obeetee’s handcrafted canvases

Legacy is about what we leave behind, but it goes beyond the material things. It’s the memories, traditions, and values we pass on to our loved ones, shaping the future through the stories we’ve lived. A legacy is like an invisible thread that connects generations, a reminder of the moments that mattered, the relationships that shaped us, and the traditions that have stood the test of time. Whether it’s an heirloom necklace, a family recipe, or a handcrafted piece of art, each carries its own story—a story of love, care, and continuity. In essence, legacy is about preserving pieces of the past so they can enrich the future, reminding us that what we treasure today will be cherished tomorrow by those we hold dear.

Obeetee has been weaving legacies for over 100 years. Established in 1920, Obeetee has mastered the art of handcrafting rugs that carry the weight of history and the beauty of skilled craftsmanship. Every rug they create is a testament to the expertise of their artisans, who have passed down their skills through generations. For Obeetee, a rug is more than a decorative piece—it’s a part of India’s rich heritage, designed to last, to be cherished, and to tell a story all its own.

In keeping with Obeetee’s rich tradition, the brand’s latest collection, Viraasat, is a reflection of the legacy they’ve built. The collection brings together old-world charm with contemporary design, creating pieces that feel timeless yet modern. Just like the legacies we pass down, these rugs are designed to become a part of the family, to be loved and treasured for years to come.

Viraasat is a celebration of Indian artistry, combining traditional techniques with modern sensibilities. Each piece is meticulously handcrafted by artisans who have spent generations perfecting their craft. The result is a collection of rugs that are not only beautiful but also steeped in history.

With Viraasat, Obeetee collaborated with some of India’s most iconic designers, including TarunTahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia. Each designer brings their unique vision to the collection, infusing it with a distinct style that speaks to India’s cultural diversity. The designs range from intricate Kashidakari-inspired patterns to the elegant simplicity of flora and fauna motifs, making each rug a piece of art in its own right.

These rugs are more than just decorative—they are designed to be heirlooms. They evoke a sense of history, with patterns and motifs that reflect India’s rich cultural heritage. Whether displayed on a wall or laid out on the floor, these pieces add depth and character to any space. Like the stories we pass down through generations, Viraasat rugs are meant to become a part of the home, carrying forward the legacy of the past while adding beauty to the present.

Anju Modi, known for her deep-rooted connection to Indian mythology and history, brings a unique perspective to the Viraasat collection. For this collaboration, Anju drew inspiration from the Ramayana’s forests, imagining what they might have looked like centuries ago. Her rugs reflect the beauty of nature, with intricate details that evoke images of flora and fauna, rich jewel tones, and a sense of timeless elegance.

This collection marked a new challenge for Anju, as she stepped away from textiles to design for a different canvas—rugs. The process of translating her vision into a handcrafted rug required a deep understanding of the medium, blending creativity with technical expertise. The result is a series of rugs that feel as though they’ve been transported from a bygone era, each one telling a story of India’s past while remaining relevant in today’s homes.

Anju’s designs for Viraasat are a reflection of her ability to merge her traditional roots with a modern design narrative, creating pieces that feel timeless, yet distinctly contemporary. Each rug is a journey into the past, an exploration of India’s rich cultural landscape, and a testament to the artistry that defines both her work and Obeetee’s legacy.