Top Carpet Manufacturer in India: Redefining Luxury and Quality

What sets an individual apart from the crowd? Is it how they look, their personality, or the relationships they curate over a lifetime? We believe that it is the stories they carry - a lifetime of experience flowing through their veins, each heartbeat pumping out blood constituted of elements that are uniquely theirs. Similarly, as a top carpet manufacturer in India, when we think about what sets Obeetee apart, we turn to the core tenets that comprise our story. 

Top Carpet Manufacturer in India: Redefining Luxury and Quality

 

We believe in forging our path and allowing our actions to set the industry standard. Our story is one of preserving tradition, and of a legacy built over more than 100 years. Each customer who visits Obeetee takes home a piece of our shared cultural inheritance - exquisite Indian craftsmanship. Thus, when we think about crafting carpets, we approach the creative process through a lens of authenticity and a passion for innovation. 

 

In the Indian carpet market today, we believe that our artistry, supported by the masterful weavers of Mirzapur, redefines luxury and quality. Today, we want to spotlight how decades of experience have allowed us to carve a space for high-quality, authentic Indian craft. Here are the three biggest ways through which Obeetee’s legacy is defined.  



1. Our Expertise

The beauty of our carpets blooms from the preservation of our handcrafting tradition, which wouldn’t exist if it weren’t for the weavers of Mirzapur. In a community where craft is honed over generations, each weaver invests a significant amount of time developing their mastery. We express gratitude for their artistry through our empowerment initiatives for Mirzapur and the Bhadohi region. Over the years, Obeetee has supported education initiatives for the youth of Mirzapur, through Project Mala and Pratham School, establishing accessible schools across the region. For women in the community, we provide vocational training through weaving schools, supporting their upskilling with a stipend and providing them with long-term employment opportunities. For the community at large, we have engaged in sanitation initiatives, such as bringing solar street lights and toilets to villages. These initiatives don’t alter what we create, but they forge new opportunities in rural regions, uplifting the people who weave the fabric of Obeetee’s success. 



2. Sustainable Practices

With decades of experience in producing carpets, our practices have grown in a world where tradition automatically results in eco-friendly approaches. Over the years, we’ve developed practices that ensure our actions help keep the environment happy and healthy for decades to come. With natural fibres processed and dyed in-house to create yarn, we have control of every stage of a carpet’s life. To make sure we give back more than we take, our factories have invested in processes that are energy efficient. We use technology that allows us to reuse water and re-distribute heat through the production cycle, and treat wastewater that is returned to the environment. These sustainable practices are the pillars of our ethos, allowing us to continually set the industry standard for sustainable practices. 

 

3. Marks of Authenticity

As long-standing leaders in the carpet manufacturing world, we’re proud to have forged our path and set industry standards along the way. A small part of our legacy includes marks of authenticity from global authorities, certifying the quality of our products and the goodness of our practices. We were one of the first companies to receive a Woolmark certification, the stamp of quality assuring our customers that the wool yarn we use is of the highest quality, according to global standards. Similarly, in 2014 we received the SA 8000:2014 certification, awarded by Social Accountability International. This social compliance certificate is an assurance of Obeetee’s commitment to international standards of business and socially responsible business practices. These certifications provide symbolic recognition of a spirit of authenticity and sustainable creation that drive our passion for handcraft. 

 

We hope that by opening up about the Obeetee story today we’ve managed to show you a small glimpse of what makes our craft special. If you’re interested in exploring our collections of carpets, home furnishing, and furniture, do visit us online at obeetee.in or in-store at our flag-ship locations found across India in Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, and Pune.