Shantanu & Nikhil x Obeetee: When Couture Walks Off the Runway and Onto Your Floors

There are collaborations that make sense, and then there are those that make you stop and think. These are the collaborations that linger with you because they feel natural, almost poetic. This is one of them. 

If you’ve ever encountered Indian couture, you know Shantanu & Nikhil. For over twenty years, this designer duo has been changing the rules of ceremonial dressing. Their style is instantly recognisable-structured drapes, sharp military hints, metallic details that suggest rebellion, and silhouettes that blend heritage with modernity. 

They have dressed everyone from Bollywood stars to business leaders, but their clothing has always meant more than fashion. They are statements. Each collection tells a story about pride, identity, and being rooted yet restless. For Shantanu & Nikhil, couture is about embracing who you are while accepting the contradictions that define India: ancient yet evolving, modest yet magnificent. 

Now, for the first time, this philosophy spills off the runway and onto the ground beneath your feet. 

Couture Meets Craftsmanship 

In collaboration with Obeetee Carpets, India’s oldest and most respected luxury rug-maker, Shantanu & Nikhil bring their design language to a completely new canvas. This partnership is part of Obeetee’s Proud to Be Indian series, a platform where design meets heritage to create art that lives with you. 

This is not just a collection of rugs; it’s couture transformed into knots, weaves, and textures. It retells India’s stories through silken threads and woolen whispers-tales of bravery, valor, and progress. 

What sets this collaboration apart is its celebration of duality. Like India, the designs are modern yet rooted, exotic yet familiar, understated yet proud. Each rug takes months to create, hand-knotted by Obeetee’s master artisans, with wool and silk woven together like verses of poetry. 

The five rugs in this collection are not just floor coverings; they are heirlooms waiting to be cherished. Each piece has its own personality, mood, and place. 

Wall of Valour 

For homes where minimalism meets meaning, Wall of Valour is the understated star. Its oxidised silver tones and asymmetrical details convey calm after chaos, reminding us that strength often appears serene. Picture it beneath a sleek glass coffee table in a sunny modern living room. It doesn’t demand attention; it simply creates space, allowing everything else to breathe. 

Badge of Honour 

The Badge of Honor rug has a deeply personal touch. Its gold-dyed symbols and muted grays feel like stories woven into fabric-subtle but powerful. Imagine it in a cozy study with warm wood, leather chairs, and soft jazz playing in the background. It’s the kind of piece that invites conversation while listening closely. 

Traversing Travancore 

If you enjoy Sunday brunches, this rug is for you. Traversing Travancore brings warmth to any room with its beige base and crimson flowers, framed with a rouge border that glows in natural light. Picture it under a glass dining table set for six, fresh tulips atop, as friends laugh with sunshine streaming in. It turns everyday moments into small celebrations. 

The Gallant 

Dramatic yet subtle, The Gallant shines in spaces where reflection meets indulgence. Its colors shift from ruby red to antique silver, capturing the balance of passion and peace. Place it in a lounge-library, under a velvet sofa with a decanter of wine nearby. This is not just a rug; it’s mood lighting in textile form. 

Plight of Plassey 

For storytellers, Plight of Plassey is history beneath your feet. Its maroon and rouge tones, accented with fleeting sky-blue touches, tell tales of valor and resilience. It fits perfectly in transitional spaces-a hallway leading to your living room or a reading nook where past and present meet. It draws you in effortlessly, much like a gripping book. 

The importance of this collaboration goes beyond looks; it’s about purpose. In a world flooded with mass-produced items, these rugs stand out because they are labors of love. Each one is hand-knotted over months, reflecting the patience of the artisan and the vision of the designer. 

Beyond craftsmanship, these rugs symbolize identity. They are meant to do more than decorate your home; they are meant to live with you, absorbing memories, fueling conversations, and witnessing milestones. 

In a time when luxury can feel impersonal, this collection reminds us of the value of owning something unique. Bringing home a rug from this collaboration means bringing a piece of India’s evolving story-part heritage, a whisper of history, and a bold statement about our future. 

A Legacy You Can Walk On 

Shantanu & Nikhil have always designed for those who dare to stand out. Obeetee has crafted for those who prioritize legacy over labels. They’ve created something remarkable-wearable couture, but for your home. 

True luxury isn’t about what you display; it’s about what you experience. Sometimes, the most impactful statements are the ones your guests walk on without realising it.