Article: Obeetee Homes- Around the brand film
Obeetee Homes- Around the brand film
Home. It's much more than just 4 letters or 4 walls. It's your happy place. A place where you can do what you want, you can be free, you can be comfortable, but most importantly, it's a place where you can be you. Yes, it's also the people who live with you who make the house a home, but how it looks is a reflection of your personality. “It's an oasis for life”. If home were a person, there would be no one who would know you better. From all your success stories to witnessing the breakdowns of any failures, your home has been a constant companion, literally. Taking care of such a companion is much more than a necessity; it's a responsibility.
It was 1920 when we began our journey to add life to homes around the world. For more than a century now, we stand not only as mere carpet manufacturers but as a one-stop shop when it comes to setting up your home. A few months ago, we expanded our horizons and rebranded ourselves to Obeetee Carpets and Home. In our stores and on our e-commerce platform, you will find an elaborate range of bed linens, duvet covers, flat sheets, and comforters. Along with the bedding, we have launched a new range of cushions and a line of furniture. The entire India Modern product range is our introduction to the market as a home brand. Each product speaks of traditionalism in a modern way. The contemporary charm, combined with traditional crafting techniques, is a clear justification of the name ‘India Modern’ and the vibe it will bring to your space.
As a part of this launch, we reached out to professionals of different genres. Each of these individuals is a master of their art and perfectly depicts the aesthetics that are reflected by the collection- India modern. Individually, we asked them a very simple question on camera, “What is home to you?” Why have a 5-minute-long brand film when we can have multiple 1-minute videos doing the same work for you?
The campaign kick-started with Kavya Trehan. A musician and an actress, someone who perfectly blends emotions and sounds, defines her home as ‘soulful’. A place where she can do whatever she wishes to, whatever her heart says. A place that reflects her.
Srimoyi, a brand advisor, says that her home is a living tapestry. A place where every element has an individual identity, actually like a human, but all blended into one HOME. Her idea of a home actually tells a lot about our collection. Every accent in our catalog has a personality of its own, but when everything is brought together, it reflects Obeetee.
Who doesn’t know Kalki? Her personality itself is very India Modern. The character she brings on screen, the balance, the precision in her art, is what makes her Kalki. The phrase that we used in the beginning, that home is an oasis for life, that’s what she had mentioned. Our new product line comes with such visuals that would transform your oasis into a wonderland of relaxation and comfort.
The series was further carried with Ankita Chawla (Content Creator), Sandeep Khosla (Architect), and Radhika Bhalla(Art collector). Each of these described homes and the visuals depicted how our new product line suits them.
Our India modern furniture is crafted using pure teak wood and Carrara marble accents. The bedding comes in various materials. Every thread of linen and cotton used is of the best quality and sourced sustainably.
To explore the collection, you can visit any of our stores spread across the country or our e-commerce platform https://www.obeetee.in/
For more episodes of the brand film, visit our social media platform.
