Beyond the Loom: How Obeetee’s White Glove Service Redefines Carpet Shopping

Buying a rug should never feel like guesswork. It should feel like a conversation—between your space, your taste, and your lifestyle. At Obeetee, we understand that choosing the perfect rug isn’t always straightforward. Patterns, sizes, textures, tones—there’s so much to consider. That’s why we created our White Glove Service: a personalised design journey that’s as detailed and hand-crafted as the rugs themselves.

This isn’t just about luxury. It’s about thoughtful decision-making. Our White Glove Service is designed to take the stress, doubt, and overwhelm out of the rug-buying process, and replace it with clarity, confidence, and a little magic.

 

When you’re torn between two rugs, we’ll call you

You’ve been browsing our collection, and two rugs have caught your eye. One is a soft, earthy Persian in neutral tones. The other, a bold statement piece with intricate patterns and rich jewel hues. Both are beautiful. Both would work. But only one feels right.

Instead of adding to cart and hoping for the best, you pause—and reach out to us.

With Obeetee’s White Glove Service, that hesitation becomes the start of a conversation. Our in-house stylists are just a phone call away, ready to guide you. They don’t read off product specs. They ask thoughtful questions: What mood are you trying to create? How much natural light does the room get? What are the existing textures in the space? What story do you want the room to tell?

The difference between a good rug and the right rug often lies in these nuances. And that’s where our team thrives—in the in-between spaces, where instinct meets insight.

Your stylist, your story

Our stylists don’t believe in trends for the sake of trends. They believe in translating your personality into your space. Whether you lean toward traditional opulence, understated modernism, or a warm, eclectic mix, your Obeetee stylist will help you find a rug that doesn’t just complement your home—it completes it.

Think of it as having a personal design consultant, but one with centuries of weaving wisdom behind them.

And yes, we’ve helped countless customers navigate that very specific dilemma: “I love both rugs… but which one feels more me?” You don’t have to decide alone. That’s what we’re here for.

Seeing is believing: samples sent to your door

No matter how stunning a rug looks online, there’s something sacred about seeing it in your own space. How the light touches it in the morning. How it plays against your flooring. How the texture feels beneath your fingertips.

With our White Glove Service, we offer the option to have samples sent to your home. Not swatches on a screen—actual samples you can place, touch, and live with for a few days. That way, your choice is rooted not just in aesthetics, but in experience.

We also help you visualise scale and placement, offering mockups, layout options, and even on-site consultations in select locations. It’s not just about what fits—it’s about what feels right.

Customisation and craftsmanship, seamlessly managed

Many of our clients choose to go one step further—with a fully custom rug designed to suit their space, palette, or vision. Whether you want to tweak an existing pattern, combine elements of two different designs, or create something entirely new, our artisans are ready.

With White Glove Service, the customisation process is fully supported. We manage everything from conceptual sketches and yarn selection to loom planning and weaving updates. You stay informed and involved, without the stress of logistics or back-and-forth.

Delivery that feels effortless

When your rug is ready, our White Glove team ensures a delivery experience that’s seamless and respectful of your space. We don’t just drop it at your door. We coordinate placement, unrolling, setting, and styling—so that when the rug enters your home, it already feels like it belongs.

We’ll even help you explore layering options, mix textures with existing pieces, or experiment with asymmetrical layouts. It’s not about following rules—it’s about discovering what works for you.

It’s not just a rug. It’s a legacy.

At Obeetee, we believe in heirlooms. In creating something that carries meaning, memory, and craftsmanship into your home. A rug from Obeetee is never just a decorative object. It’s a foundation—a frame for the life that unfolds around it.

Our White Glove Service is designed to honour that idea. To ensure that when you welcome an Obeetee rug into your home, it’s not a compromise—it’s a celebration of who you are.

Because the best rug isn’t the most expensive or the trendiest, it’s the one that feels like home.

And we’ll help you find it.