Viraasat: the story of the legacy of Obeetee

For Indians, heritage and legacy are more than just words; they’re woven into the very fabric of our lives. From childhood, we’re steeped in stories of our ancestors—tales of courage, wisdom, and sacrifice that have shaped who we are. We cherish our history in ways that go beyond the ordinary; every corner of our land is alive with culture and tradition. Whether it’s the heirloom jewellery passed down through generations or the recipes our grandmothers perfected, we don’t just hold onto these things—they hold onto us. They are more than mere objects; they are memories, emotions, and a profound connection to our roots.

In India, a legacy is not just about what you receive; it’s about what you give back. It’s about ensuring that the values, skills, and traditions we’ve inherited continue to thrive in the hands of those who come after us. This deep respect for heritage is why the concept resonates so strongly within us—it’s a reminder that we’re part of something much larger, a link in a chain that connects the past to the future.

For over 104 years, Obeetee has been more than just a carpet maker—it’s been a custodian of India’s rich tradition of craftsmanship. Every Obeetee carpet is evidence of the skills and techniques that have been meticulously passed down through generations of artisans. In a world that often moves too quickly to honour its past, Obeetee stands as a reminder that some legacies are worth preserving, and some stories deserve to be told again and again.

And now, Obeetee has come up with Viraasat—a collection that is not merely about rugs, but about legacies, stories, and the very essence of what it means to be Indian. In an age where trends come and go at the speed of light, Viraasat is a beautiful reminder that certain things are timeless. It’s a collection that speaks directly to the heart, capturing the enduring beauty of Indian culture while seamlessly blending in contemporary design elements to suit today’s homes.

Viraasat is a collection where each piece is more than just a rug—it’s a story, meticulously handcrafted by artisans whose skills have been honed through generations. This collection is about much more than creating beautiful pieces; it’s about safeguarding a legacy, ensuring that the artistry and craftsmanship of our forebears continue to live on in every knot and weave.

What makes this collection truly special is the harmonious blend of the old and the new. This collection features the creative genius of some of India’s most esteemed designers—Tarun Tahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia—each contributing their unique vision to the collection. Whether it’s the intricate Kashidakari and Pichwai art or the romantic hues inspired by Panchavati, each rug is a masterpiece, reflecting both the designer’s personal narrative and the enduring legacy of Indian craftsmanship.

Tarun Tahiliani, a name known for his with his luxe intricate designs, brought his rich experience to the Viraasat collection by focusing on the Pichwai story. Known for his ability to merge traditional aesthetics with contemporary sensibilities, Tarun’s designs in this collection are a portrayal of his deep respect for Indian artistry. His visit to Mirzapur, where he witnessed the artisans’ work firsthand, deepened his appreciation for the craftsmanship involved in creating these carpets. His collaboration with Obeetee on Viraasat reflects a more commercial approach while still capturing the essence of the intricate designs he is known for.

Anju Modi is celebrated for her ability to breathe life into traditional Indian textiles. Her contribution to Viraasat was an exploration of how carpets, typically seen as functional items, can become canvases for storytelling. Drawing inspiration from the forests of the Ramayan era, Anju’s carpets in this collection are rich in flora, fauna, and historical references, making each piece a portal to India’s ancient past. Her meticulous approach ensured that every detail was perfected, resulting in carpets that are not only beautiful but also steeped in meaning.

Ashdeen Z. Lilaowala specialises in Parsi garha embroidery, a delicate art form that requires immense skill. His challenge in the Viraasat collection was to translate this intricate embroidery into carpet designs that could adorn both floors and walls. His carpets, with their medallion motifs and elegant depictions of cranes, embody a blend of traditional and modern aesthetics. The collaboration between Ashdeen’s team and Obeetee’s artisans was a true meeting of minds, each pushing the other towards excellence in design and craftsmanship.

Anita Dalmia brought her unique vision of mysticism and modernism to the Viraasat collection. Inspired by temple architecture, her designs feature golden hues and romantic motifs that evoke a sense of divine elegance. Her carpets are more than just floor coverings; they are expressions of her journey through India’s spiritual and cultural landscapes. Through her designs, Anita sought to create a sense of peace and serenity, making her carpets not just decorative items but pieces of art that bring a sense of divine romance into the home.

But Viraasat is not just about aesthetics; it’s about meaning. These rugs are designed to be more than decorative pieces—they’re crafted to become treasured heirlooms, woven into the fabric of family history. Perfect for those who wish to bring a piece of heritage into their homes, Viraasat also makes for a deeply meaningful trousseau gift, carrying with it a legacy, a story, and a connection to our roots. It’s about giving something that holds not just beauty, but also history—something that will be passed down, cherished, and remembered. It reflects Obeetee’s commitment to preserving the legacy of Indian craftsmanship, while also embracing the future with open arms. Viraasat is not just about where we’ve been, but also about where we’re going. It’s about the stories we carry with us, the legacies we inherit, and the ones we’ll leave behind.

If you want this story to be a part of yours, explore the collection now and make it a part of your home. Viraasat—Coming soon.