Beyond Carpets: discovering the Obeetee’s experience

When you hear our story, you might think of Obeetee as just another brand selling carpets. But walk into our stores, or better yet, our bungalow. You will see it’s not just about the rugs. It’s about everything that surrounds them. A hint of history, a whisper of legacy, a touch of heritage, and a whole lot of soul. Obeetee is not just a business; it is a living testament to over 105 years of Indian craftsmanship and cultural pride. Each store is not designed as a showroom but as a gallery, where every piece tells a story and every corner offers an experience. From personal consultations to exquisite customizations, from century-old archives to a British-era bungalow with dancing peacocks and homemade marmalade, it’s a world far beyond carpets. When you visit Obeetee, you don’t just choose a rug. You step into a story. You become a part of a legacy.

A legacy of 105 years 

Obeetee is not a brand born yesterday; it has a century-old legacy that has grown through revolutions, independence, and generations. Founded in 1920, our journey is rooted in the historic looms of Mirzapur and Bhadohi, where artisans have passed down their craft like family heirlooms. For 105 years, we’ve woven India’s story-its culture, its artistry, its quiet dignity-into every knot and weave. From colonial times to today, our values have remained unchanged: quality, authenticity, and respect for handcraft. Every design is backed by archival knowledge and a commitment to excellence. Walk into our spaces and you’ll see echoes of a time long past, yet always relevant. This is not just legacy; it’s legacy lived.

 

The nation on our rugs 

When the corridors of power needed rugs reflecting the soul of a nation, they turned to us. Obeetee’s rugs line the majestic halls of Rashtrapati Bhavan, the Prime Minister’s Office, and the Indian Parliament. These projects show the trust a nation places in a legacy brand for its most sacred spaces. Every motif is carefully chosen, every yarn selected with purpose, and every rug handcrafted to mirror the dignity and stature of the institutions they grace. For us, it’s not about scale; it’s about significance. Serving the nation through design is a privilege we don’t take lightly.

 

Bespoke is personal 

At Obeetee, we believe your home should reflect your soul. That’s why we don’t just offer carpets; we create them with you. Our in-store experience includes one-on-one consultations with design experts who listen before they suggest. Whether you are styling a modern loft or a centuries-old haveli, we help you find pieces that not only match your space but elevate it. From custom colors to dimensions tailored to your room, every detail is part of the conversation. Want to integrate a family crest or a specific regional motif? Consider it done. With our in-house design and production teams, no vision is too bold, and no story is too personal. For us, a rug is not just a decor piece. It’s a reflection of who you are and who you aspire to be.

 

The bungalow life 

Away from the noise and rush, the Obeetee Bungalow is where time slows down, and sometimes, it stops altogether. This preserved British colonial estate in Mirzapur was once the home of F.H. Oakley, one of our founding partners. Today, it acts as a living museum of Obeetee’s soul. The peacocks still dance in the gardens at dawn. The morning air smells of citrus marmalade and freshly baked bread, just like it used to. Every tile and teak panel echoes stories of British sophistication blended with Indian craftsmanship. The antique furniture, selected textiles, and even the sound of birdsong feel like parts of a bygone era lovingly preserved. When clients and guests visit, they don’t just see our products; they experience our philosophy. The bungalow is not just a building; it’s a cultural symbol. It tells the story of what Obeetee was, is, and will always be: a brand rooted in history, hospitality, and heritage.

 

Weaving independence: Women at the Loom 

At the heart of Obeetee’s mission lies empowerment, and some of the strongest stories come from the women behind our looms. Through the Women Weavers initiative, we are not just offering jobs; we are building livelihoods, instilling confidence, and nurturing future leaders. In areas where women have had few opportunities, Obeetee has created safe, inclusive spaces where they can learn, earn, and grow. Today, hundreds of women, many of whom had never left their homes, are designing, dyeing, weaving, and managing production. Each rug they create is not just beautiful; it’s a symbol of freedom. Training programs, financial literacy workshops, and childcare support ensure that this work is not just a job; it’s a path forward. The ripple effects are clear: children attending school, families achieving stability, and entire communities moving toward progress. Every thread woven by these women tells a story of dignity, courage, and change. We are proud to be part of that tapestry.

 

Conclusion 

Obeetee is not just a brand you buy; it’s a world you enter. It’s the hush of heritage, the warmth of handwoven history, the excitement of co-creation, and the pride of owning something significant. From our 105-year-old legacy to our focus on community, from the corridors of power to quiet colonial bungalows, from the hands of empowered women to yours-every aspect of Obeetee invites you to not just see but feel. So come by. Let us not just show you rugs; let us show you what they mean. When you leave with an Obeetee piece, you’re not just carrying a product. You’re carrying a story that’s 105 years in the making and still unfolding in your space.

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